Dallas July 21-22, Atlanta August 5, New York August 18-19, Vancouver December 2018
With our industry growing larger every day, real information and access to industry insiders is crucial to success. The idea of activating your inner artist and taking action in your career has us excited to introduce.The Makeup Show: MOMENTUM. MOMENTUM allows us to partner with innovative brands, educators and beauty experts to deliver events that inspire, educate and prepare artists of all levels.
You will gain insight from experienced artists on how to define editorial, interpret editorial direction and develop your editorial eye and hand. Intensive seminar and workshop experiences will immerse you into the world of editorial beauty and show you what you need to do to work in that area or master the concepts of editorial to improve your own makeup.
Learn how to conceptualize and create in a more narrative way while elevating your own every day makeup to new heights. Allow yourself to expand your ideas of what makeup can be from the minimal to the avant garde in an unforgettable way. Activate your own career and kit with a new knowledge of this advanced area of artistry. Take action in becoming the artist that you want to be.
Check out information on our past event! March 2018 iArtist: The Makeup Show Forum
DAY 1: Elements of Art
Color plays a role in our daily lives both subtly and dramatically. We use color to convey emotions, tell stories and curate occasions and celebrations. Texture enhances the elements of design while supporting and structuring an artist's concept. Humans find joy in exploring the tactile. These are important and inherent elements in any design. Having an understanding and ownership of these aspects is essential to becoming a master in the makeup and beauty business.
DAY 2: Light, Camera... Action
Understanding light and how it impacts your artistic strategy is key for makeup artists and photographers alike. Having a keen understanding of varying lighting environments allows you to design properly and communicate more effectively. Contribution and collaboration are key for those looking to become extraordinary image makers in print, tv and film. Experience the artistic synergy and elevated artistry that comes through mastery of light, command of the camera, and an ability to put your knowledge into action.
DAY 3: Me, Myself and Us
Learning who you are, discovering your own aesthetic, and finding your voice are crucial to creating a place for yourself in today's competitive beauty industry. Marketing and curating your brands for clients is crucial for finding success. On Day 3 we discuss making your mark in the world within the commerce of business. We will piece together wholeness, wellness, and community involvement to create the biggest impact.
DAY 4 & 5: TMS Makeup Shop
Your iArtist Forum ticket grants you full access to the TMS Makeup Shop on March 24 & 25. This is your chance to shop exclusive sales on luxury beauty brands and learn EVEN MORE during additional hands-on workshops. Workshop pricing is discounted for I, Artist attendees! Click below for information on brands and schedules.
Discovering Color - The Color Clock System - Mastering color is essential to designing and applying successful makeup. Pantone Color Expert Leatrice Eiseman leads us through the exploration of color. Color works on a time clock and Lee will show us that we associate certain shadings, tints, values and hues with the time of day. We can organize colors into palettes that represent morning (Sunrise), noon (Sunlight) and evening, (Sunset.) which will broaden your language of color. • Recognize the physical attributes of your clients so that you can identify, advise and instruct them on your color choices • Build a bond with your client that separates you from the competition and will keep them coming back to you • Learn new material that will broaden your skill and validate your own color instincts, design ability and communication skills. *Information Experience
Activate Art - Color and the seven principals of art are essential to master in becoming a makeup artist. In a business that is both art and commerce, having a comprehension for color, shape, line and texture are crucial to becoming a better artist and key to defining your own career. Bring the power of color to your own art and brand. • Learn how to develop the hottest colors that are decided upon each season • Develop a strategic vision about the future in your forecasting • Develop your artist eye and understanding of these fundamentals of artistry in your design and application. *Information Experience
Fundamentals of Color to Elevate Your Artistry - As an artist you have the power to move people. How you use color and combine it can increase interest in your work and appease your client. By mastering a few basic theories when selecting and placing color, you can take charge. ● Train your brain to create and curate color ● Make better decisions in your color choice and design ● Master color connection and manipulation. * Interactive Experience
Creating Your Own Color Product - There is nothing more exciting than bringing your vision to reality. In this workshop, you will learn how to develop a small color line that best represents your brand and create your own custom lipstick shade. ● Gain insight into the process of putting together a color story ● Get an understanding of how to curate color to express your ideas ● Make an actual lipstick to share with your clients at the BITE LAB. * Immersion Experience
Developing Depth and Dimension - Mastering the major art element of texture allows you to take any makeup to a new level. On camera or for everyday, texture creates impact and interest. In this interactive workshop, you will see the fundamentals and learn how to break the rules. ● Add detail and texture for HD or Editorial looks ● Explore nontraditional elements to add texture to your makeup ● Add impact and substance by manipulating surface. * Immersion Experience
Abstract in Action - Design to Delivery - Watch a Master Artist in Action as they take on the elements of art. The visual components of color, form, line, shape, texture and value; from fundamentals to the fantastical, you will explore the dynamic of dimension and more. ● Watch a master artist manipulate color and texture to create makeup art ° Learn how an artist addresses form, line, shape and space as well as color and texture ° Gain an understanding of how two dimensional ideas are adapted to three dimensional in application. * Information Experience
The Evolution of Makeup Artistry - In this ever-evolving industry, the face of an “Artist” in the beauty industry is changing. Artists are Influencers, Product Developers and Photographers. Artists are elevated. How can you fit in? Join us for this in depth discussion as Artists who have redefined makeup artistry share insights and strategies on how you can carve a new and unique space in this evolving industry. ● Learn to define success in this industry to meet your own goals ● Gain insight into options for a career in this beauty industry ● Understand how to set your goals and put a plan in place that adapt with time. *Information Experience
Detailing in Macro Makeup & Photography - Mastery of the details is what distinguishes a good artist from a great artist. Strategic selection and placement of Color, texture and tools are essential keys to successful macro beauty makeup and photography. • Develop a clear strategy for the section and use optimal tools for detail application of color and texture • Learn how to effectively layer texture and color for maximum impact • Tips and tricks to successfully create and capture drips, splatters and glossed finishes • Understand the most effective lighting strategies for capture of texture and color in macro beauty images. *Interactive Experience
Strategies in Light & Photography - A live, visual discussion and interactive photographic experience decoding the specific nuances of set lighting and how to strategize makeup application for synergy on set in each lighting environment Join as we walk through, step-by-step, with industry masters in beauty, lifestyle photography, film and tv share their insights on the nuances of light and how it impacts your artistry ● Learn the fundamentals of lighting and how they affect hair and makeup ● Learn to identify and design lighting setups for your own shoots and sets ● Gain an understanding of how to communicate and collaborate on set. *Information Experience
Intro to Beauty Photography - In the age of social media, the importance of producing consistent and quality images is the key to successful marketing & branding of every artist. In this session, participants take the first step to understanding how to create quality beauty images for themselves and their clients. ● Understanding basic camera setting and adjustments for beauty photography ● Work with your camera or phone in a professional lighting environment ● Obtain clear strategies for crafting their own home or studio lighting setup. *Immersion Experience
Skinergy - Today's successful artist is a multidimensional artist. Understanding the different approaches to complexion and how to customize and create them based on the model, the lighting and the job at hand is the key skill set for every artist. Join us for this interactive hands-on exploration in the science of mastering skin form set to set. ● Learn how to develop and design situational makeup ● Learn the process for preparing and applying a makeup that is customized to the client’s needs ● Watch the process from design through finish and see the tips and tricks of the masters. *Immersion Experience
The Art is in the Edit - Join us as industry insiders in agencies and management discuss hot to create your images for optimal success in beauty and fashion industries ● Get an information on how to prepare and market your own portfolio ● Learn how to edit and best present your own images ● Learn how to promote and market your own work to connect to the clients you want. *Information Experience
Greet & Gather - So often in our industry, the idea of networking revolves around cocktails and conversation in an environment that can be uncomfortable for meeting new people and making connections. In our iArtist Greet and Gather session, we will invite you in for a loosely structured evening designed to help you explore wellness, foster intimate conversation and find artists and peers on the same path as you. Together we will process through the day and participate in immersive exercises ( if you choose). We will be holding space and spending time together in this intimate experience designed to help you converse and connect in a curated and comfortable environment.
Beauty Branding - The I Statement - Understanding how to craft an original aesthetic, voice and vibe for your business will make you a better artist and brand. Creating a career that fits your personality and plans is the goal. Knowing how to create a brand that clients respond to is the secret. Sit in and listen as this panel of experts offers advice on marketing you to the real and digital world. ● Identify what makes you unmistakable (and powerful) in the industry ● Find Innovation in digital space ● Learn how to make a difference while staying true to who you are and your brand identity. *Information Experience
Brand New Me - What is your current personal branding saying about yourself and your business? Are clients responding to your work, your marketing and your message? Learn how to make more impactful choices that create a sense of excitement and immediate recognition in the industry. Give them something to remember. ● Learn how to choose impactful Logo, tagline and more ● Learn how to describe your business in clear and current messaging ● Understand the importance of consistency across all digital channels and advertising. *Interactive Experience
In My Tribe - Discover your brand's competitive edge and how to find and speak to your social audience and through your brand story to help attract a tribe of engaged followers while becoming a more active and generous part of the beauty community at large. ● Learn how to be part of a community, ● Learn why attending events, joining groups, and giving back can help your brand ● Gain understanding on how to adapt your message for the audience at hand in an authentic way. *Information Experience
Socially Disruptive - Developing Innovative Social Media Strategies - Are you making a difference or just adding to the noise? Finding your authentic voice and speaking to the beauty masses in an impactful way requires authenticity, integrity and a true understanding of yourself and the industry you are in. ● Learn to create and generate content that is consistent and impactful ● Understand your brand, your personality and how to spotlight on the digital page ● Learn tools to make things easier and more streamlined. *Interactive Experience
The Artist As Influencer - Social Media Strategies for Beauty Experts - Having an understanding of social media is important. Learning how to have a successful social media presence is imperative. ● Learn the major differences between social platforms ● Identify which platform caters to your coveted audience ● Develop a plan to find success on this social media.*Interactive Experience
I’m With the Brand - Starting a Successful Beauty Brand - Every working artist or stylist is their own small business and beauty brand. Developing a product line or retail piece can be a lucrative way to build your name, your income and your legacy in the beauty world. This panel brings in the people who are doing it and have done it to help you understand the process, pitfalls and rewards of building your own. ● Learn the ins and out of creating your own business ● Identify options for curating or manufacturing your own line ● Gain an understanding of what goes into a small business and brand success. *Information Experience
Honoring The Artist Within - Creativity is NOT an educated process. So how do you get out of the way to allow the spark of imagination to guide you? Join Dr. Brett and Kate Jones for an activating and captivating discovery of the artist within.