I Artist, The Makeup Show Forum, July 31st - August 2nd, 2019 Washington DC

Have you ever lost yourself in a painting? Does the sound of the ocean take you to a certain place? There is a reason the soft smell of cookies baking or walking by and catching the scent of someone’s perfume brings memories flooding back. The first few notes of a song, the feel of cashmere on the skin, the smile of the Mona Lisa, the taste of your favorite dessert, they all trigger responses far behind the basic. Understanding and developing your senses to create and curate in your makeup career can elevate the looks you create and the long lasting impact you have in your relationship with your client. As artists, we have had to constantly develop our skill set and make decisions about how we will work with our clients in a special way. In this all new program from The Makeup Show, we will work to help you find balance in today’s industry and build to the next level by tapping into the five senses and beyond. Designed for makeup artists, hair stylists, students, enthusiasts, and anyone who wants to build a beauty industry career, I Artist 2.0 helps you to reevaluate, reprogram, recharge, rethink success, reboot and relate to your art and your client in completely different ways. I Artist pulls you deeper and pushes you further and puts you in a place to be all that you want to be and better than you are today to create experiences that are impactful and unforgettable. Make up your mind to surround yourself with people that challenge you. Decide to do what you need to do to be where you want to be. Meet the people who are doing it and have done it. Make the change. Take action. Can you see it? Do you feel it? It’s so close you can taste it.

DAY 1 - July 31st: My Vision

Artistic vision is an artist's way of expressing their perspective in the type of work they do and the colors they use in the images and story they wish to convey. Learn to use your senses to make your makeup application, your career and your dreams everything you want them to be. On day 1, we will explore and answer the questions that can elevate your artistry and understanding beyond anything you imagined or envisioned.


DAY 2 - August 1st: My Voice

As an artist, you have the opportunity to create your own unique stamp on the world. This is the artist’s voice and it’s a mixture of message, style, and technique. This is your Artistic Voice. Learn to take risks, learn to push through and learn to take what is in your head and heart into a reality that can make you a better artist with every passing day. On day 2, we work to help you bring forward a voice that speaks the truth, that reveals your path, that says this is who I am and how I'm going to get there.


DAY 3 - August 2nd: My Touch

Through an artist's touch, a blank canvas is transformed into a work of expression and beauty. A client finds themselves feeling like they are the most important person in the world. A makeup can become a masterpiece. Learning to relate, navigate and develop your own presence, is essential in the critical process of developing your art and career. It’s what makes you the first choice for a client and the artist who can deliver the best result. On day 3, we delve deep into your feelings and experiences and develop tools that take your tactile skills and signature style to new levels of success.


DAY 4 & 5 - August 3rd & 4th: TMS Beauty Shop

Your I Artist ticket grants you full access to the TMS Makeup Shop on August 3-4, 2019. This is your chance to shop exclusive sales on luxury beauty brands and pro makeup essentials. You will have access to learn even more in our hands-on workshops and momentum series advanced seminars. Workshop pricing is discounted for I Artist attendees.



Click below for hands-on workshop's and TMS Beauty Shop's information and exhibitor list.

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09:00 AM - 09:30 AM


09:30 AM - 11:00 AM

Gaining Insight - In order to take charge of our lives and succeed, we’ve got to be bold, honest and authentic. We have to be our best self. But how do we do that? What’s the secret formula for getting in touch with our true selves, understanding what we want out of life and ultimately making it happen? Tabatha Coffey has the answers and wants to share them with the world. She’s made a name for herself as a smart, savvy, straight shooter who isn’t afraid to ruffle a few feathers in order to speak the truth. Not only has she built her own business empire of hair salons, popular television shows and best-selling books, but she’s got the unique ability to help others in their quest for success. • Explore what it means to be honest with how you see yourself and others. • Explore the importance of understanding how we perceive ourselves as well as how everyone else sees us. • Identify your goals, face your fears and build the resiliency needed to make your vision a reality.

11:00 AM - 01:00 PM

Perspective: Seeing Beyond Beauty - Perspective is a device used by artists to show the 3D world on a 2D surface - to make artworks look realistic. Artists use perspective when they make art that suggests reality. Portraits are an area of art where realism is often very important too. Portraits tell you what a sitter looks like, how they dress, something of their social position and the time they live in. As makeup artists, we must master the ability to see the face in front of us and into the soul of the person to capture and create something unforgettable. The National Portrait Gallery celebrates so much of what makeup and art should be.

IMMERSIVE EXPERIENCE @ THE National Portrait Gallery
01:00 PM - 02:00 PM

Take a Breather - Go Have Lunch

02:00 PM - 03:30 PM

Conceiving Complexion - In this advanced seminar, beauty expert Felicia Walker Benson, offers insight into the overwhelming world of skincare. Artists today are spoiled for choice. Felicia will help you learn to navigate the product options available to you and show you how to best care for your client’s complexion for on camera and any makeup application. Watch the process of communication and the effective decision making of two experts as Felicia Walker Benson and Danessa Myricks guide you through this immersive and interactive session with an eye toward being more discerning in your preparation and application to create unforgettable makeup. • Learn to identify and diagnose client’s needs • Explore how perfecting complexion allows you unlimited makeup potential • Identify application techniques, features and benefits and see how essential the combination of skin and color cosmetics is in creating a perfect complexion

03:30 PM - 05:00 PM

Seeing Beauty - What is beauty? Why is it beautiful? How do you create beauty on your own terms? We answer those questions and more as our panel of artists share their ideas about inspiration, complexion and creating makeup applications that express their own vision and style. • Learn to find references and inspirational materials • Understand the process of taking inspiration to creation • Develop your eye and skill set to bring ideas to makeup application

05:30 PM - 07:00 PM

True Vision - This artist is a name synonymous with beauty. At a time when makeup was bright and unnatural and independent lines were almost unheard of, she took on the establishment with her eye for color and understanding of natural beauty and revolutionized the industry. As a makeup artist and brand owner, she managed to change the way makeup wearers saw themselves. • In this intimate session, She will share her secrets on what you can do to become your own artist. • Gain insight on how to become your own brand. • Learn to implement your own ideas into bigger picture success.

07:45 AM - 08:30 AM

All Set – Hear My Voice – Meditation and Chanting for Intention

Interactive Experience
09:30 AM - 10:30 AM

An Artist Conversation - Learning what tools you can use to take your ideas from inspiration to reality requires you to find methods of communication and creation. This also allows you to develop your own signature style, referred to as an artist “Voice”. In this session, we will introduce you to a few of our favorite artists as they offer insight into creating work that resonates. • Listen in as we delve into the idea of creating work with power and presence • Gain insight into developing your own signature style • Learn tools that help you realize your potential and the power of collaboration and communication

10:30 AM - 12:30 PM

Sound and Vision - Three Rooms created to immerse you in sensory experiences and artistic process to help you develop your visual skills to influence and improve your design, presentation and communication abilities with your clients, collaborations and for yourself. Experience all that you can create when you implement sight, sound, smell, touch and more into your makeup preparation. • Learn to develop your creativity and inspiration in an individual way • Gain an understanding of the process of bringing emotion and reference to more realistic tools for development • Learn to communicate your passion and vision in an artistic and client interaction - Room 1 – Seeing Faces - Face Charts Room 2 – Envision - Vision Boards Room 3 – Set Your Sight, Goals and Intention Setting for Success

12:30 PM - 01:30 PM

Take a Breather - Go Have Lunch

01:30 PM - 02:30 PM

Can You Hear Me - Artists who have managed to make a major impact in the industry, offer advice and answer questions about building your own brand and bringing your own recognizable sound and vision to the table. • Hear what brands look for when hiring artists • Have your individual questions answered as to what makes an artist memorable • Learn from the experts why individual style is essential to success

02:30 PM - 04:30 PM

Louder Than Words – Artists and Their Own Voice: Developing your own unique style allows you to express yourself artistically and find success by separating yourself from other artists in your application and business. You will be able to step into this session with artists who are recognized for their work and the individual and immediately recognizable styles they exhibit. • Be part of the conversation and communication of design, application and on set decisions • View artist process from prep to application to set and last looks • See how today's cameras and clients have specific needs for the artist working in any area of the industry that need to be adjusted and adapted. Multiple artists demonstration. Track 1 – Charlotte Willer, Track 2 – Einat Dan, Track 3 – Creative and Avante Garde Makeup. Choose your track while purchasing Day 2.

04:30 PM - 06:30 PM

Social - Sensory Overload – Immersive event to excite the senses while enjoying some snacks and cocktails.

08:15 AM - 09:30 AM

The Daily Post - Breathing session, leaving yesterday behind and focusing on today.

09:30 AM - 10:30 AM

The Right Touch – Tools to Create: Creating engaging content is essential to an artist building their personal brand, portfolio and presence. Knowing how to navigate modern media and trend can be paramount to your success. In this session, we will explore the idea of bringing your own style and self into your artistry to create content that is relatable and engaging for clients and fulfilling for your own creativity and career. • Discover tools for developing your artistry and career in modern media • Learn to push your presence and portfolio beyond the parameters of where you are now • learn to develop and design makeup and materials that land you potential clients

10:30 AM - 12:00 PM

Keep In Touch - Listen and learn what brands are looking for when they build relationships with makeup artists. What separates one artist from another? What do brands look for when bringing in or sponsoring an artist? How can you improve your portfolio and presence to make an impact? We will cover all this and more in this illuminating panel. • Gain insight on what brands look for in a beauty artist relationship. • Learn to develop your media and portfolio to make an impact on industry experts. • Ask the questions and get answers that pertain to you as an individual and your own brand. With special guest brand owners and directors.

12:00 PM - 01:00 PM

Take a Breather - Go Have Lunch

01:00 PM - 04:00 PM

Touch Down - Being a successful makeup artist requires more than a great application. Research, presentation, preparation and clear communication are essential to establishing yourself as a key artist. In this Interactive Immersive Session, you will gain an immense understanding as you learn to develop your own story boards, share them with your colleagues, bring them from reference to a real makeup application and build your social media as part of a team of artists. Experience the ins and out of working with other artists to prepare a look that meets the needs of a client and your own creative collaboration. • Learn to work with other creatives as clients and collaborators. • Gain insight on meeting the needs of your client and experience the process of taking a vision from an idea into the final beauty image. Special brand project.

Interactive EXPERIENCE, this project will be divided into groups, PRESENTERS TO BE ANNOUNCED SOON
04:00 PM - 05:00 PM

Touchy Feely - Understanding how to assess and evaluate a project is essential to not only becoming a better artist, but it also helps you to recognize and celebrate your own success. • Learn the language for assessing a creative project. • Learn to assess and evaluate your experience. • Gain insight into positive perception in project management and execution for yourself and others.

immersive EXPERIENCE
04:30 PM - 05:30 PM

Sixth Sense - Awaken the Artistic expression of your vision and life by developing your authentic self and learning how to engage and activate.

06:00 PM - 08:00 PM

Cocktails and Carnival style booth areas for brands and artists to learn and mingle.

09:00 AM - 05:00 PM

TMS Beauty Shop Washington DC - August 3rd & 4th - Check our website for the full list of brands and workshops. Workshop prices are reduced for I Artist attendees, TMS Beauty Shop Workshops can be purchased during your I Artist registration, you can also contact us to sign up after you register (preregistration is required).

10:00 AM - 01:00 PM

Bridal Makeup: A Beautiful Business (Hands-on Workshop): Bridal makeup artists require a specific skill set to realize success in this extremely lucrative section of the beauty industry. Your artistry and business skills must be on-point. This three-hour, hands-on, bridal boot-camp presents real-world solutions to maximize your earning potential, as I teach you how to become a leader in your bridal market. We’ll discuss marketing, the services you offer, pricing, and the creation of beautiful Bridal Makeup. We’ll cover classic bridal looks, theme weddings, and current bridal trends. I’ll show you techniques and tricks to elevate your bride’s appearance and bulletproof their makeup, so EVERY picture looks fantastic. Let me show you how to provide exceptional services on the most important day of a bride’s life – and how to take those skills to the bank! Level: Intermediate to advanced

10:30 AM - 01:30 PM

Emphasis Eyes (Hands-on Workshop): The application an artist decides to emphasis the eyes can make all the difference. In this hands-on workshop, we will explore the use of color, texture, and placement in creating shapes and illusions with multiple product options. We will discuss product options and the role they play in perfecting application. Learn techniques for lining and defining, understand the power of depth and volume, and explore the relationship between brow, lash and every area of the eye. Whether you are just starting out or elevating your makeup to the next level, this workshop will have you designing and applying a perfect eye for every occasion. Level: Beginner

01:30 PM - 04:30 PM

Makeup for Photography (Hands-on Workshop): For anyone working in any print medium including bridal, editorial, head shot or other print work you will review what is involved in creating flawless beauty makeup for photography. This class is designed to help you better understand the details that allow a makeup to be camera ready. Learn techniques required to transform makeup for photography and the products and tools that can be used, and explore the precision required for photographic applications. Level: Intermediate to advanced

02:00 PM - 05:00 PM

Fundamentals of Complexion and Contour (Hands-on Workshop): In this intensive hands-on workshop, we will look at one of the most important aspects of any application in achieving the perfect foundation. We will explore how product can be manipulated by an artist to attain any desired coverage and texture and the importance of color theory, color matching, correction and coverage in creating flawless foundation. We will discern the decision making process and the why and when in choosing liquid, crème and powder formulations. In the hands-on portion, you will be challenged to color match multiple clients and correctly apply three different formulas of foundation to achieve desired coverage. This workshop is ideal for a beginning makeup artist or artist who wants to explore the building blocks of a beautiful application. Level: Beginner

09:00 AM - 05:00 PM

TMS Beauty Shop Washington DC - August 3rd & 4th - Check our website for the full list of brands and workshops. Workshop prices are reduced for I Artist attendees, TMS Beauty Shop Workshops can be purchased during your I Artist registration, you can also contact us to sign up after you register (preregistration is required).

10:00 AM - 01:00 PM

Understanding Color Theory & Color Correction: Theory is used to allow us to understand how colors react to each other and how our eyes see that reaction. This reaction is the basis of all makeup design. Color theory applied in beauty makeup lets us enhance certain features like eye color, make educated choices to correct discoloration in the skin tone or skin imperfections, and helps with issues like under eye darkness. In more advanced or avant-garde makeup designs, color theory will help you create a unique and impactful end result. In this hands-on workshop, you will learn how to make your own foundations, customize colors to design the best looks for your clients, and develop your eye to see how color theory applies to all aspects of your work. Level: Beginner

10:15 AM - 01:15 PM

Perfect Beauty: Perfecting your technique, detailing your work and understanding control and precision in beauty makeup applications for everything from bridal to red carpet, commercial work to film, television and print is essential for becoming a well-known and well respected artist. In this workshop you will learn to create your precise and perfected make-ups and develop an understanding of the fundamentals of each area of the face in every application. In the hands on portion of the workshop you will learnt to step back from your work and ask yourself the questions that will lead you to precise and perfect applications helping you client to achieve their most beautiful look. This workshop is ideal for early stage artists or those who want to breakdown their application and build a better understanding of how every choice and administration of color effects the end result.


You can purchase a one day, two day or three day ticket. Each day will explore a different element of artistry. Your ticket to the I Artist Forum will also grant you full access to TMS Beauty Shop on August 3rd & 4th and reduced pricing on workshops. Partial payment plans are available at checkout. 50% payment is required when purchasing your ticket, the reaming 50% is due on or before July 15th 2019. Sponsored products, custom gifts, and special items will be given based on the topics of each day. If you have any questions about how to sign up or anything else regarding registration, please reach out to Sophia at (212) 242-1213 or sophia@themakeupshow.com

Special 1 Day Package Rate!
  • Ticket also includes $500 gift bag from I Artist sponsors and The Makeup Show Mentoring Program.
  • Choose One Day:
  • My Vision - Day 1
  • My Voice - Day 2
  • My Touch - Day 3
Special 2 Day Package Rate!
  • Ticket also includes $500 gift bag from I Artist sponsors and The Makeup Show Mentoring Program.
  • Two Days:
  • My Vision - Day 1
  • My Voice - Day 2
  • My Touch - Day 3
Special 3 Day Package Rate! (Value of $2200)
  • Ticket also includes $1,000 gift bag from I Artist sponsors and The Makeup Show Mentoring Program.
  • Three Days:
  • My Vision - Day 1
  • My Voice - Day 2
  • My Touch - Day 3


More I Artist Forum speakers to be announced soon.

Colleen Runné

Makeup Artist

Jade Munson

Makeup Artist & Global Brand Ambassador at Ardell Beauty

Jake Aebly

Makeup Artist & Retail Operations Manager for Alcone Company

Bethany Townes

Makeup Artist, Hair Stylist & Educator

Tabatha Coffey

Hair Stylist ,Coach & Author

Felicia Walker Benson

Beauty Expert and Owner of blog ThisThatBeauty

Erik Kaiser

CEO at Glamcor

Danessa Myricks

Makeup Artist, Photographer, CEO Danessa Myricks Beauty

Kevin James Bennett

Owner, Makeup Art + Design Enterprises

James Vincent

Makeup Artist, Owner at Rebels and Outlaws, Director of Artistry at The Makeup Show

Yvonne MacInnis

Global Educating Artist. “A true Artist is not one who is inspired, but one who inspires others” -Dalí

Lijha Stewart

Makeup Artist and Breathwork Healer. “Anything You Do Is Everything You Do”

Madison Mallardi

Co-Founder & Co-CEO, Limelight by Alcone

Alphonse Wiebelt

Co-Founder & Creative Director, MUSE Beauty. "Make it happen."

Shelly Taggar

Owner, The Makeup Show